The art director's canvas is not a physical space, But a world of imagination and creativity which they embrace. A mastermind of visuals, their artistry leaves a lasting trace. An art director in TV commercials is a master of persuasion, Crafting visuals that demand the viewer's attention and admiration. They combine creativity and strategy to create a lasting impression.
Below you can find a selection of my work as an art director in commercials…
Kinnie + Malta’s Got Talent TVC.
A Collaboration between Malta’s got talent and Kinnie Malta’s national soft drink led to them commissioning an ad like no other and that’s what the crew delivered over at Maka Visuals.
what’s that sound?
a TVC for the Tanzanian betting company betpoa involved a lot of motor oil, papaya and a dusty football pitch.
Aps Bank Gives some holiday hope.
APS Bank wanted to send an important message during one of the most trying times of the year. real and honest; those are the values I held onto in the art direction.
Hotjar… Dogs… planes?
A quirky concept for an informative commercial. this was a treat to work on and be a part of. I and the team at Maka really made something one-of-a-kind…
It’s not what it looks like!
McDonald’s Malta Introduced a mobile paying system and they needed a quirky visually unique ad to spread the word.
It felt like a win!
Turkish gaming company MobilBahis needed an ad that send that winning feeling to anyone watching and thats exactly what they got.